Finding Your Niche in Blogging

You know when you read a book and you start questioning yourself, not in a good enlightened way but you begin to doubt yourself.

I was having a crisis this weekend. Two things were bothering me , what am I? Who am I? Am I a fashion blogger, mommy blogger or travel blogger? This books talked about you finding your niche. About finding that One thing you are good at. That you should be known for that one thing.

But the reality is that some of us are not good at being good at one thing and I think that’s ok too. Our strength is doing more than one thing very well. It maybe because they have vast life experience or that they are just genetically made to be good at various things.

Blogging and Instagramming to me is real. This is snippets of MY life, my life has multiple facets to it. I love fashion (simple feminine styles), I love to traveling (including locally) and my kids are my life (obviously). I create content around my life. Some are sponsored content but still my life and some are just us. Places we go, things I’m currently liking and so on.

I love coffee, I love good food, I love good vibes and I love sharing (maybe over sharing sometimes) but who’s complaining. I want to share all that experience with people. I love photography – taking it and sharing my work.

I don’t regret reading the book because you should be able to read something you totally don’t agree with and be ok still.

And oh I forgot, I get bored easily so even If I post only about one thing, I will get bored.

So shout out to those who get bored easily and who are not so easily defined or boxed up into a group, you matter still. Just remember why you do what you do. Maybe your niche is not having a niche, and that is called lifestyle. You are a lifestyle blogger. So don’t worry about not having a niche. Instead focus on being creative, improving your creativity. Up your game.

The other thing that was bothering me was should I take time off. Since we relocated to New York City December last year, and going on to have a baby in February, I have really not taken anytime of. I mean I’m not one that post as often as I would like to but I still manage three Instagram post a week and at least a blog post a month. I don’t want to take long time off because this is my outlet. It’s my thing. I find little pleasure doing it. My auntie once asked me why do I post on Instagram and I told her “because Instagram is cheaper than therapy” (including retail therapy). Being in the creative world is beautiful and I love doing it. I don’t have problem with that part of it. The part I struggle with is the like for like comments for comments and follow for follow games.

I don’t have time for all that kind of games. People like or comment

so you can do the same for them, so in reality they don’t really care about what you are saying (some don’t even bother reading it) they just want to comment in the post so you can do the same. Or scout your followers so they can follow them.

In all honesty, I have recently joined in this game and I don’t like it anymore. It’s ok When I don’t have things to do. It’s a game, it’s fun. But when you have family to take care of and business to run, you don’t want to be doing all that. Communication and making connections is important in the blogging world but it can drain you of your energy to be creative.

On the other hand you don’t want to appear rude or insensitive. I think it’s all about finding the balance.

The few people you have genuinely made friends with are worth playing the game with. No matter how small they are. So if you are loosing your mojo, keep going and again remember why you started.

2 thoughts on “Finding Your Niche in Blogging

  1. kankonana says:

    I love this post, it’s like it has been writing to talk to me. Blogging is not as easy* as people think but loving it and finding our balance in all this is the real challenge. So far am doing great and I hope you do too. Kiss from Lomé with love 💕


    • The London Mom says:

      Hello Lomé thank you so much for your comments and glad to hear you are doing great. Keep going! Keep doing what you love and keep being creative ♥️


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